It can be tough to stand out in a crowded marketplace, but as a small business, you have one major advantage over your competitors: personalization.
Customers love feeling like they’re special, that they’re the only person who matters. And as a small business, you have the ability to give each and every customer that feeling.
But what about when it comes to promoting your business? It’s not quite so easy to stand out when you’re competing with other businesses in your industry, all vying for attention from the same media outlets and influencers. So how can you make sure that your voice is heard?
One of the best ways to get your business noticed is through blogger outreach.
What is Blogger Outreach?
Blogger outreach is the process of building relationships with bloggers and other influencers in your industry in order to promote your business.
It’s a form of influencer marketing, which is one of the most effective ways to reach new customers. In fact, businesses that use influencer marketing are able to generate $6.50 for every $1 spent, on average.
Why is blogger outreach so effective?
For one, it’s a highly targeted form of marketing. When you reach out to bloggers and influencers who are already talking about topics related to your business, you know that you’re reaching an audience that’s interested in what you have to say.
Secondly, blogger outreach builds trust. When a blogger or influencer recommends your product or service to their audience, that recommendation comes with a built-in level of trust. After all, their readers trust them to give them good advice, so if they recommend your business, their readers are more likely to trust you as well.
And finally, blogger outreach is one of the most cost-effective forms of marketing. It doesn’t cost much to build relationships with bloggers and other influencers, and yet the ROI can be huge.
1. Start by finding bloggers who are a good fit for your brand
The first step in any effective blogger outreach campaign is to find bloggers who are a good fit for your brand.
To do this, you’ll want to start by brainstorming a list of keywords related to your business. For example, if you’re a jewelry designer, some relevant keywords might be “fashion,” “style,” “accessories,” etc.
Once you have a list of keywords, you can use them to search for relevant blogs using Google or another search engine.
When you find a blog that looks like a good fit, take a look at the content to see if it’s relevant to your business. If it is, add the blog to your list.
2. Make sure you have something to offer
Before you start reaching out to bloggers, it’s important to make sure that you have something to offer them.
What can you offer bloggers? There are a few different things:
- Sponsor a giveaway or contest
- Provide a discount for their readers
- Give them exclusive access to your product or service
- Invite them to be a guest on your podcast or blog
3. Reach out and introduce yourself
Once you’ve found some bloggers who are a good fit for your brand, and you have something to offer them, it’s time to reach out and introduce yourself.
The best way to do this is to find a relevant post on their blog, and leave a comment. Make sure that your comment is thoughtful and adds to the conversation.
Once you’ve left a few comments, you can start reaching out via email. When you do, make sure to keep your emails short and to the point.
4. Follow up and build relationships
Once you’ve made initial contact with a blogger, it’s important to follow up and continue building the relationship.
One way to do this is to share their content on social media, or leave comments on their blog posts. You can also continue to email them, and invite them to collaborate on projects.
By following these blogger outreach tips, you can start building relationships with bloggers and other influencers in your industry. These relationships will help you promote your business, and reach new customers.
In conclusion, blogger outreach is an effective way to reach new customers and promote your business. It’s a highly targeted form of marketing that builds trust and is cost-effective. To get started, find bloggers who are a good fit for your brand, and make sure you have something to offer them. Then, reach out and introduce yourself, and follow up to continue building the relationship.